Advertising copy dating website
This down-to-earth approach levels the playing field.
It telegraphs to the customer, “See, the CEO isn’t some cold and remote figurehead interested in profit only. He cares about us.” Jeff Bezos of Amazon is a superb example: Notice this letter is conversational as well as plain: it’s a simple statement of the facts and benefits between two people: Jeff and you.
The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.
It’s a simple presentation of the facts and benefits. And the moral of the story, coincidentally, is that your product was the catalyst to overcoming those odds.
The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation.You might even go as far as to say, “Make no mistake here — there’s much work to be done here.” And here’s a curious thing: when you are honest and transparent about product weaknesses, the customer trusts you.When the reader trusts you, they will be considerably more likely to believe you when you point out the good qualities of your product.In fact, you can record a conversation about the product, transcribe that conversation, and use it as a rough draft.When John Lennon asked us to imagine there was no heaven or hell, no countries, religion or war, he was using an effective tool of persuasion: imaginative copy.