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10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.If she were at a bar and smiled at him, Derek of 1993 would have melted.He wouldn’t have walked up and said, “Oh, wait, you like the Red Sox?! ” before putting his hand in her face and turning away.
Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.