Mashable dating websites
We’ve noted before that Instagram is growing in importance for brands.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
What can we derive from the best content of the 2017 Valentine’s season?
We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
When it resonates with your audience in a genuine way, it can pay off.
Grindr’s top posts also were related to politics and LGBT rights.