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The second source of content for success-prone webinars are the keywords people use to find your blog. Once you’ve picked your topic, you’ll be itching to create content right away.

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In fact, could be transformed into a whole series of webinars!

For killer webinars, the classic three-act structure works best.

The first act is the introduction which includes your story of why you’re passionate about the topic.

If you’re using your webinar to sell a product, use the last five minutes before the Q&A to explain how the product solves a problem you’ve been talking about, and encourage people to buy it now. First, create a rough outline of the introduction and the main presentation with headings, subheadings, and bullet points.

Next, decide on an approximate length of each section so that you can work out how many slides you need — five slides per minute is about right.

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